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Why Pepsi brought back its biggest spokesman to promote its smallest drink

Marketing / By /

“Times have changed a little bit, where bigger isn’t always better,” Kaplan said. “Actually, consumers today are looking for smaller packaging to enjoy their cola through everyday, snackable moments, a lot of times in these group gatherings.”

Read the report here.

Really! The tide is turning now.

Those oversized foods or goods are losing their ground in the US.

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Amazon is trying to shrink its single-use plastic. It’s kind of working

DouDou Blog_English / By /

In some cases, it eliminates outside packaging completely. Last year, 11% of packages were delivered in a category the company calls SIOC, or “ships in own container.” That includes everything from paper towels to TVs to some products in bags, like clothing and bedsheets. The company tests each product to make sure it can arrive undamaged without an outside box. Other machine learning algorithms help identify products that could safely ship on their own if brands make small adjustments, such as removing cutouts in packaging that are used to display products on retail shelves.

Read the report here.

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This was the moment Walmart lost to Amazon in the e-commerce race

DouDou Blog_English / By /

It might be hard to remember now, but back in 1998, Amazon was just starting to dabble with selling merchandise other than books. Walmart, on the other hand, had access to just about every category of product imaginable, and the resources, pricing, and logistics prowess to blow their tiny rival away.

Read the report here.

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Trucking company placed in-game ads on truck simulator billboards

Uncategorized / By /

A trucking company is telling gamers to take it outside. American Truck Simulator, a popular video game that lets players load, drive, and park 18-wheelers in excruciating detail, now features in-game billboard ads for Schneider National, which is looking to hire real-world drivers.

The ads show how desperate the trucking industry is to recruit new talent. US trucking companies were short a record 80,000 drivers in 2021 and that number could reach 160,000 by 2030, according to the American Trucking Association.

Read the report here.

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