Entrepreneurship

A serial entrepreneur—the former mechanical engineer had successfully launched a healthy snack-food company, Quinn Foods, with his wife in 2010—Lewis saw both a problem and an opportunity staring back from those gardening shelves.

As he began diving into the American gardening market, his research showed one consistent emotion that people felt when it came to caring for their lawns: intimidation. “The universal truth that came out of that,” he says of those early months literally digging into the topic, “was that nobody knows anything about lawn and garden care. And they’ve kind of bought into this idea that they’re supposed to know, that they’re in some way deficient.”

Read the report here.