Marketing

Why Pepsi brought back its biggest spokesman to promote its smallest drink

“Times have changed a little bit, where bigger isn’t always better,” Kaplan said. “Actually, consumers today are looking for smaller packaging to enjoy their cola through everyday, snackable moments, a lot of times in these group gatherings.”

Read the report here.

Really! The tide is turning now.

Those oversized foods or goods are losing their ground in the US.

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Trader Joe’s says it will never do self-checkout

“We believe in people and we’re not trying to get rid of our crew members for efficiency’s sake or whatever…the reasons are [stores] put self-checkout in,” Jon Basalone, president and vice CEO of Trader Joe’s, told Inside Trader Joe’s, the chain’s podcast.

“Self-checkout is work,” TJ’s CEO Bryan Palbaum added. “I don’t want that.”


Read the report here.

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Popeyes Girl Dinner: How Social Media Trends Shape Restaurant Menus

The term girl dinner took off on TikTok earlier this summer after creator Olivia Maher used the term in a video. Since then, girl dinner has since racked up over 1.3B views for its relatability.

Fast food chain Popeye’s was quick to jump on the trend. In July, at the height of girl dinner’s popularity on TikTok, Popeye’s launched a limited-edition “Girl Dinner” menu.


Read the report here.

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