DouDou Blog

Why Pepsi brought back its biggest spokesman to promote its smallest drink

“Times have changed a little bit, where bigger isn’t always better,” Kaplan said. “Actually, consumers today are looking for smaller packaging to enjoy their cola through everyday, snackable moments, a lot of times in these group gatherings.”

Read the report here.

Really! The tide is turning now.

Those oversized foods or goods are losing their ground in the US.

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